While we are the Creatives for our clubs, we must recognize that we are part of a bigger organization, TOASTMASTERS INTERNATIONAL. Nearly all big companies and nonprofits have created a public image for themselves. That image is known as their Brand. Toastmasters International has a Brand.
Brands make and break organizations.
For good or for bad, Brands have the power to burn an organization’s identity into the minds of the public.
It’s all about the power of recognition achieved through consistent communication (visual and written) and the representation of an organization’s values.
Currently, the world is undergoing a Re-Branding Revolution. So many of the Brands that we have grown up with are changing their image. Those companies want to convey a vastly different public image which correctly represents their organizational values.
Branding dictates public acceptance level.
There is a Golden Rule for creatives:
DON’T VIOLATE BRANDING GUIDELINES
Just don’t do it.
Look at these two images. Ask yourself:
· Which one better conveys the image of the company?
· Which one is instantly recognizable?
· Which one communicates professionalism?
· Which one reflects what the company does?
Toastmasters International has a Brand which is just as sensitive in the public’s eye.
As your club’s creative your Golden Rule is:
FOLLOW TOASTMASTERS INTERNATIONAL BRAND GUIDELINES
Find the Toastmasters International Brand Manual at
When a Brand’s identity is cohesive, it increases the brand’s perceived value.
Consistently applying the Toastmasters Brand allows Toastmasters International to convey its educational value and core values across global cross-cultural differences.
Before you add or update content to your club’s website or social media or make fliers or… watch this video at the Toastmasters International Brand Portal.
Questions? Contact:
District 48 Social Media Chair | glovick@district48.org
District 48 Public Relations Manager | PRM@district48.org
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